Two experienced and driven women, Cindy Ardiani and Crystal Chan, established Sweet Home Employment Agency in 2015 with the hopes of wanting to be able to provide the best foreign domestic helpers to families in need of an extra helping hand. Apart from hiring new and skilled domestic helpers, Sweet Home Employment Agency also provides board and lodging services along with repatriation of helpers as well. On top of that, they offer counseling services, open to all their helpers. Sweet Home is an employment agency like no other, where the needs of both the employers and domestic helpers matter equally.

With over 15 years of experience in this industry, Cindy and Crystal had a great headstart as they were proficiently skilled for this trade. While their years of experience enhanced their tradeskills, they kept an extraordinary vision close to heart when establishing their business.

Despite the heavy workload, Cindy and Crystal find it worthwhile. As women themselves, they aspire to reach out to other women from lesser-developed countries to make an honest living out of them. That was the reason behind choosing to start a business in this industry. By being able to become the source of the income for these women who come to Singapore in search of a decent livelihood, helps to support and turn them into financially independent women.

Starting a business with a purposeful vision in mind enabled the business duo to elevate their agency greatly. At the same time, they did face challenges with the regulations enforced upon the employment agencies in Singapore. They had to juggle between complying with the regulations as well as looking out for their helper's needs. Especially when it came to their helpers feeling homesick. They would face culture shock or be stressed about not meeting the expectations of their employers, all these causes them to miss their hometown and want to make a trip back. However, with the regulations in place, they may not necessarily be able to make a home-visit as yet. This sometimes creates an ethical dilemma.

While offering counseling service to their helpers gives them an edge amongst the other agencies in the industry, they consider their unbiased practice as their distinguishing factor. Cindy and Crystal ensure that they are fair to their customers and helpers. If they do not have a suitable helper that an employer is in search for, they would not blindly assign any helper to them for the sake of gaining a profit. They are fair and honest to their clients and treat all their helpers equally. This practice stands them apart from their competitors.

Being able to stand apart within an industry is evidently an achievement on its own. When asked what their proudest achievements were, they credited it to the satisfaction they got when both their helpers and customers are happy with their services. They have established a friendship where their customers and helpers share a comfort level with them. These act as a great achievement that makes Sweet Home Employment Agency proud.

Today, Sweet Home Employment has achieved tremen dous business success. Possessing the right qualities and business sense has definitely contributed in the success of Sweet Home Employment Agency. Cindy and Crystal also shared that they believe honesty, humility and warmth are key virtues that can help to heighten the success of an aspiring entrepreneur. With all that Cindy and Crystal have acquired for their company thus far, there is no stopping this duo in the time to come.